Fragrance Archives - POP STYLE TV https://popstyletv.com/category/beauty-and-skincare/fragrance/ Style, Culture, Entertainment, Food And Drink, Travel, Fashion Fri, 24 Sep 2021 05:07:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://popstyletv.com/wp-content/uploads/2017/04/cropped-1930533_1258747457472305_595582246358406657_n-32x32.jpg Fragrance Archives - POP STYLE TV https://popstyletv.com/category/beauty-and-skincare/fragrance/ 32 32 ANNETTE GREEN Receives 2019 Fragrance Book of The Year Award https://popstyletv.com/annette-green-receives-2019-fragrance-book-of-the-year-award/ Mon, 22 Apr 2019 02:23:01 +0000 https://popstyletv.com/?p=5502 The recipient of the 2019 Perfumed Plume Awards Fragrance Book of the Year is “Spritzing to Success…With the Woman Who Brought an Industry to Its Senses” by the legendary Annette Green. The award was presented by Jenny B. Fine, Executive...

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The recipient of the 2019 Perfumed Plume Awards Fragrance Book of
the Year is “Spritzing to Success…With the Woman Who Brought an
Industry to Its Senses” by the legendary Annette Green.
The award was presented by Jenny B. Fine, Executive Editor,
Beauty WWD Beauty, Inc at the awards ceremony & celebration taking
place Wednesday, April 10 at The Society of Illustrators, NYC. 
“This award is presented at the discretion of the Perfumed Plume Consulting Committee. It was a unanimous decision that “Spritzing to Success” is the one book written in 2018 that deserved this special award not only because it was written by a truly passionate fragrance industry icon, but
also because it shares so many wonderful moments in the industry’s
glorious history,” state both Lyn Leigh & Mary Ellen Lapsansky, Co-Founders, Perfumed Plume, LLC. There’s no doubting Ms. Green’s illustrious
career in the fragrance industry.
She changed, shaped and developed not only the face of the business from the inside, but how the consumer
perceived, bought and came to love perfume in all its forms. Jenny B. Fine said this: “Annette is an icon in the world of scent. Gaining the trust of all the giant and colorful (to say the least!) personalities and characters that
inhabited the industry is a testament to her strength of character,
purpose of mission and above all love of the fragrance world.” “Spritzing to Success” reads like a who’s who, an encyclopedia, memoir and
anthology all rolled into one narrative, not to mention Ms. Green’s witty,
‘tell it like it is’ style. Frank and outspoken at times, Ms. Green lifts the lid, doesn’t mince words and showers love and a deep sense of caring on all aspects of the fragrance world. “I thank the Perfumed Plume Committee
for this accolade,” said Ms. Green. “It is a joy to be honored along with
such gifted writers, all of whom elevate the art and craft of fragrance
through their perfume stories.”

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]]> “Spritzing to Success” with Annette Green https://popstyletv.com/spritzing-to-success-with-annette-green/ Mon, 17 Sep 2018 19:53:54 +0000 https://popstyletv.com/?p=5090 “Spritzing to Success With the Woman Who Brought an Industry to Its Senses” is an inspirational story written by fragrance historian and entrepreneur Annette Green. POP Style TV attended a very intimate, VIP gathering to...

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“Spritzing to Success With the Woman Who Brought an Industry to Its Senses” is an inspirational story written by fragrance historian and entrepreneur Annette Green. POP Style TV attended a very intimate, VIP gathering to celebrate the book launch at Estée Lauder Headquarters in New York City and we enjoyed a wonderful introduction by Leonard Lauder himself!

The author traces her 40-year quest to build and unite an industry which influenced women’s rights, scientific and educational breakthroughs, star-studded alliances, art world recognition and global coalitions.

Photo: Rose Marie Bravo, Annette Green, Leonard Lauder

She talks about the importance of the professional relationship-building, business strategy, entrepreneurialism, and anyone who has ever attempted to reposition an industry, company or oneself.

Rose Marie Bravo, former Chief Executive of Burberry and Former President of Saks Fifth Avenue says in her prelude to the book, “Spritzing to Success” is inspiring as an American true grit story which captures the names and face of the times, the trends and changes in our society and early development of branding. Annette was at the forefront of developing a framework for the industry.”

Photo: Annette Green, Carmen Dell’Orefice

 

She took on a ten-year challenge to save a non-profit, education arm of the U.S. fragrance industry the Fragrance Foundation in the 1960’s and turned that into a lifetime legacy. President of her own marketing agency at the time, Annette Green Associates, she created strategies which slowly but surely repositioned the industry for a stunning growth which reverberated globally.

Annette Green details the challenges and the triumphs she faced which she believes can serve to help those who strive to find their own North Star in the demanding,unpredictable market place of today.

 

Spritzing to Success is available through Amazon, Barnes & Noble and online at www.spritzingtosuccess.com.

 

 

 

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